How to connect with Generation Zs buying formula?

With Gen Z coming of age and are taking loans, buying cars and even homes. Marketers need to note about their spending habits and how they find items or services to buy.

They are born after the dot com boom and already a part of the evolution in shopping metrics and behavior.

This Generation will contribute to more than $44 billion in spending for the US economy and will shape a different approach in product marketing, finance, and services.

More personalized advertisement

The easy access of YouTube, Instagram and other social media platforms on their phones creates a certain level of trust to normal people reviewing a product or service. 63% would trust a real person than a celebrity endorsing a product.

Let them control their data

They already know, protect their data and let them handle it. Most of them grew up knowing that personal data are being used by social sharing companies. Letting them choose how to use their personal data will win their trust and confidence with your brand.  

Shorter span

You think 12 seconds is short, try 8 seconds. Generation Z has an 8-second filter that you need to engage with. Think of it as a snack of information to give them what they want.

Instagram stories, Facebook stories, and Snapchat are platforms that they can interact and be involved with the discussion.

Optimize mobile experience

IBM made a study that generation Z prefers mobile devices than any other devices. With the average age receiving their phones at the age of 12 or 13, being a depth with the device is a given.

Marketers and companies need to optimize websites and checkout carts efficiently and fast. Creating content with mobile devices in mind is the key for them to shop more and be familiar with your brand.

Adopt the change

Generation Z is just getting started, and they’re a lot more to learn about their spending habits. Connecting and engaging with their buying habits will certainly be the key to success having them as customers.